@tilduke E.g. notice how campaigning politicians used to have a curtain or flags behind them when they talk? Now notice that in the past ~10 years or so it has changed, so now there are *people* behind the politican w/a lousy view of the back of the politicans head? That's a deliberate abuse of #socialProof. They place a mix of races, genders, ages, and attactiveness behind the politician.