@theprivacyfoundation I've heard that at Microsoft in the 90s it was against the rules to refer to maxing a photocopy as "xeroxing" or referring to a photocopy machine as a "xerox machine". Companies are very conscious about branding, and most of them try to stop branding for others while working towards one day having their brand synonymous with a verb.

Since learning this I've made an effort to never refer to a common action or thing with a brand name.