More than 50% of #Google searches result in zero clicks. That is, presumably people are getting their answers directly on the #search page and not from the sites crawled.
"Google is now a #searchengine that mostly doesn’t send traffic back to the sites they get their data from. They are essentially #overfishing the Open Web here."
https://sparktoro.com/blog/less-than-half-of-google-searches-now-result-in-a-click/
@josemurilo it's hard to tell how much of the zero-click is due to the search results not having meaningful results, but yeah after looking at the trend (increasing zero clicks and ad clicks, decreasing organic) the article's conclusion seems reasonable.
I switched away from Google's Pixel launcher because they don't even let you turn off their search widget!
