The only thing it did hurt were the feelings of the Russian elites who believed that their Commonwealth of Independent States (CIS) was an actual alternative to EU. And as usual, instead of just proving that simply by being economically successful and viable alternative, they chose to force the potential breakaway country into submission.
What followed was only a logical chain of consequences, with sanctions and counter-sanctions, and GRU operations in Sofia, Vrbetice, and sanctions for these.