Follow
The causal link here is pretty clear as well - initially, in 2000's, people could believe that the media centralised by Putin need to lie about a very specific topic (e.g. Chechnya) because there's some higher goal (end war) and it didn't impact them directly.
Today, after 20 years, the state media had at least once lied about almost every single social group in the country, from Caucasians to truck drivers and doctors.
So it impacted nearly everyone, and there's no higher goal.