Follow
In terms of vaccines, you're however absolutely right that "we could do more to build trust". There's evidence that majority of the "vaccine sceptic" people are not diehard against, they just are concerned.
When there's tons of FUD from the anti-vaxx side and zero information from the public health authorities, then the game is lost in walk over.
Last large-scale education campaigns on vaccination in most countries were in... 1950's (well, and 2021)