"1. Advertising isn't personal, and doesn't have to be
2. Advertising makes brands
3. Advertising carries an economic signal
4. Advertising sponsers media, and those paid by media
"1. Adtech is built to undermine the brand value of the media it uses
2. Adtech wants to be personal
3. Adtech spies on people and violates their privacy
4. Adtech is full of fraud and a vector for malware
5. Adtech incentivizes publications to prioritize "content generation" over jounralism
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"6. Intermediators take most of what's spent on adtech
7. Adtech gives fake news a business model
8. Adtech incentivises hate speech and tribalism
9. Adtech relies on misdirection
10. Compared to advertising, adtech is ugly
11. Adtech has caused the largest boycott in human history
GDPR will pop the adtech bubble: https://blogs.harvard.edu/doc/2018/05/12/gdpr/
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