We live in a town with just 2 builders.

You can only buy a house from one of them (Builder G and Builder A).

If you buy a house from Builder A, you won't be able to install any appliances or make any changes unless approved by A.

To get into A's approved list of products/applianced, you need to pay them a 30% commission...

This would never be accepted in the real world, but we go for it on the App stores.

Not the perfect analogy, but explains what happens with Apple and Google.

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@dcid

Actually, people here were describing their experiences with home automation providers... and what you wrote is not only a metaphor πŸ˜‚

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