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How this happened has two factors:
* on the other hand Putin repeating 100% the same promises and even literally the same phrases (нет времени на раскачку) since 1999, and failing to deliver
* Navalny being the voice of "social justice" in which he does fairly good job as this is essentially what people on the ground seem to be feeling ("they're all thieves") and as it seems what is actually happening on the top (I'm not aware of any of his investigations that would be fake)
