The conventional wisdom that "facts don't matter" in public understanding of science-related controversies is too cynical. Even with polarized respondents on climate, clear scientific explanations can transform attitudes.

Precisely why we desperately need public science-based education campaigns on medicine, climate, energy and telecommunications. Today these have been left to biased industry on one side, and anti-scientific activists on the other.

https://onlinelibrary.wiley.com/doi/full/10.1111/tops.12187#.XtezlXanM1o.twitter