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Recently Nature published an angry rant against pseudo-science here https://www.nature.com/articles/d41586-020-01266-z which is 100% correct in the diagnosis. But then they're calling for - wait for it - scientists to come up with "shareable content" to combat the pseudo-science!
So on one side you've got professional scammers, PR experts who don't care about any credibility, and you want to put a bunch of scientists with "shareable content" against it...