@thor

Well, NoSQL was a logical response to shitty data the world is full of. I've written a number of apps that ingest real-world sources whose format is variable and changing over time, and modeling this in SQL really sucks. NoSQL removes the time spent on changing data models and reindexing on data *ingestion*. Obviously this doesn't come for free because you still need to reindex when you change the *queries* but in some scenarios you still save time.