So, every time I use the Book of Face it shows me a lot of adverts for baby/children-related things, which is quite funny. I'm not really sure how I managed to make the algorithm think I'm a mother of young children.

Maybe it just doesn't have enough information about my actual interests to do anything other than assume that because I'm in my late 30s, I probably have kids?

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@artsyhonker One purpose of advertising is to *make* the target want obtain things he or she never wanted before.

@kravietz I still don't want kids though. Not even if Facebook thinks it can find the perfect nanny for me.

@artsyhonker

From their point of view it doesn't matter much - you're a data point and if you take their offer or not is just matter of probability.

Apparently, within your age/gender/whatever-they-measure cluster this type of advert had slightly increased engagement ratio, so why not try again?

P.S. that feeling of being algorithmically manipulated was precisely the reason why I deleted my FB account last year

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