@artsyhonker One purpose of advertising is to *make* the target want obtain things he or she never wanted before.
From their point of view it doesn't matter much - you're a data point and if you take their offer or not is just matter of probability.
Apparently, within your age/gender/whatever-they-measure cluster this type of advert had slightly increased engagement ratio, so why not try again?
P.S. that feeling of being algorithmically manipulated was precisely the reason why I deleted my FB account last year
@kravietz I still don't want kids though. Not even if Facebook thinks it can find the perfect nanny for me.