Tested the #Ethereum ENS, which is a name resolution protocol that lives fully in the ETH blockchain and allows using names like webcookies.eth instead of hex addresses. There's also DNS -> ENS feature that imports DNSSEC-protected ETH addresses declared in regular DNS (currently only .xyz TLD).

If you're using MetaMask or other ENS enabled wallet, you can try to enter webcookes.eth or webcookies.xyz in the Send form (no need to send anything) and you'll see it resolved into my 0xDA... address.