"Algorithms and digital technologies constantly collect data and evaluate us and sometimes make life changing decisions such as credit, housing and employment.  Advertisements play a crucial part in this in that they inform us about goods and services, opportunities, products or nudge us into certain behaviours."

https://www.oii.ox.ac.uk/news/releases/public-at-risk-of-discrimination-from-online-behavioural-advertising-says-oxford-legal-expert/

#privacy #advertising