Despite the fact that data is worth more than a oil these days, we fail to think about it that way.
Media reports that Google has acquired Fitbit for the hardware, but just think how much health data they just purchased.
@sikkdays just said this very thing to my better half... That's an obscene amount of data they just got their hands on.
@gray @sikkdays well I'm just glad to know that their ethics will stop them from using this data in a way that could harm users...cough.. insurance providers:(