@dajbelshaw the question of how to fund good jounralism comes up time and time again.
(physical) Newspapers used to funded by adverts. And these adverts weren't at all invasive. Now, some publications don't like having these style ads on their sites. Enter companies like EthicalAds.io providing newspaper style adverts online. If I didn't have a paywal but I had these ads I'd be vert happy, though sadly I doubt this will ever happen:
https://write.privacytools.io/freddys-notes/an-ethical-way-to-advertise-online