Don't get fooled by the in-store displays, people think they'll take home a TV and it will look like that. It won't. Ideal lighting for the lowest shine/reflection, mounted at a good angle, and the big thing - refresh rate. Almost all modern TV whether its live, on Netflix, on Hulu, wherever, generally plays at 24 FPS. This is the reasonable framerate to conserve bandwidth while making it still look like normal motion.

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